Founder. Builder.
Growth Obsessive.

The Journey

• Being a part of a company that bootstrapped its way to $100m+ revenue.
• Expanding into 20+ countries helping over 35+ million people a year.
• Supporting 1,100+ Finder crew to achieve their full potential at Finder (and beyond).

I have always obsessed over building a better product - chipping away every day at another guide to educate, building another comparison, leaving no stone unturned in our quest to help people better understand the products they were considering and improve their financial decisions.

Over time, those incremental ‘unlocks’ every day led Finder to being a brand trusted by millions globally. This of course was only possible because of the remarkable crew that joined us on this mission.

I had the privilege of leading and working alongside our crew for so long, who passionately worked on something they knew would be bigger than themselves. We built incredible camaraderie, friendship and have overcome every challenge that’s come our way, building lasting impact that none of us could have created alone.

We set ambitious goals, and always found ways to achieve them no matter how impossible they seemed. Our successes are marked by the medals honouring our achievements on our office walls, and just as much by how we have risen from setbacks, stronger each time.

I have loved deeply the complexity of growing and scaling Finder. I’ll still continue to provide my guidance on the road ahead as a Special Advisor, shareholder and in board meetings.

Why I'm Doing This Now

After leaving Finder, I realized something: Most founders are making the exact same mistakes I made in years 1-5.

They're burning out on operations. They're guessing at growth channels. They're hiring expensive agencies that don't deliver.

I built this advisory practice to give founders the cheat codes. To combine my 25+ years of battle scars with the new power of AI execution.